Torrice Talk & Torrice Tech Talk

Episode 148: Updates to JB Warranties Plans for 2023 and Beyond

We welcome Tommy Cue from JB Warranties to Torrice Talk to discuss some of the exciting updates and changes to the JB Warranties offerings for 2023 and beyond.

Episode 147: Using Elite Dealer Benefits for Employee Retention

We welcome Richard Rojo from Trane Technologies to Torrice Talk to discuss how to utilize the benefits from the American Standard Customer Care and Trane Comfort Specialist programs to retain your current employees and add new employees.

Episode 145: Start Utilizing Media to Help Grow Your Company

We welcome Weldon Long to Torrice Talk to discuss the first steps any company can take to start leveraging social media and videos to help your marketing efforts and grow your business.

Episode 144: The Art of Delegation

We welcome James Leichter, founder of Aptora, to Torrice Talk to discuss the art of delegation and how to take the steps to start delegating tasks within your company.

Episode 146 - Wrapping Up EPIC 2023

We wrap up our week at EPIC 2023 by welcoming back Jeff Matulich to discuss the success of the event and reveal where EPIC 2024 will be and how to register.

Episode 143: Sounds from the Showroom Floor at EPIC 2023

We are live from the showroom floor at EPIC 2023 to chat with some of the vendors at the event including Trane Technologies, Bluon, Optimus Financing and more!

Episode 142 - Align Your Sales & Marketing Messaging for Better Results with Drew Cameron & Russ Horrocks from Flow Odyssey

We welcome Drew Cameron and Russ Horrocks from Contractor University and Flow Odyssey to Torrice Talk, live from Caesar's Palace in Las Vegas at EPIC 2023, to discuss how aligning your sales and marketing messaging will lead to greater trust and better results for your business.

Episode 141 - Taking Advantage of Your Time at EPIC 2023

We welcome Jeff Matulich, Vice President of Marketing & Member Services at EGIA, to Torrice Talk live from Caesar's Palace in Las Vegas to discuss how contractors can make the most of their time at EPIC 2023 as the event kicks off.

Episode 140:- Live from Tee Off for the Trades Golf Tournament

We are live at the Angel Park Golf Course in Las Vegas to discuss the Tee Off for the Trades Golf Tournament with members of The EGIA Foundation and Women in HVACR, the two charitable organizations hosting the event, about how this tournament can help spread the word about careers in the HVAC industry.

Episode 139 - FLEXtime – American Standard Home Diagnostics & Link

We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, on to discuss the American Standard LINK systems and talk about the future of diagnostics. 

Tech Talk Episode 84 - Utilizing Contractor University to Train your Technicians

We welcome back Jeff Revlett from Contractor University to discuss utilizing the learning paths in Contractor University to help train your technicians in both soft skills and technical skills. Plus, we have a special offer at the end of the episode!

Episode 138: The Health of the HVAC Industry with Contractor University

We welcome Jeff Revlett, GM of Contractor University, to Torrice Talk to discuss the health of the HVAC industry, utilizing Contractor University and more. Plus, we make a show announcement and special offer.

Episode 137: FLEXtime – 2023 DOE Round Table Discussion with Trane Technologies

We welcome Mark Woodruff and Jay Seitz from Trane Technologies to discuss the changes to equipment and ratings that have gone into effect with the new 2023 DOE changes.

Episode 136: FLEXtime - The GE Connect Advantage

We welcome Tim Eaton and Frank Melberg from Emerson Swan to discuss the advantages of selling and installing the GE Connect line of equipment.

Episode 135: FLEXtime – The Bluon Advantage

We welcome Mary Grace Shuster from Bluon to FLEXtime to discuss the advantage of using the Bluon app to stay in contact with S. G. Torrice, for parts lookup, ordering and more.

Episode 134: FLEXtime - The Airzone Aidoo with RST Thermal

We welcome Kevin Bergeron from RST Thermal to our first FLEXtime session to discuss the advantages of offering and installing the Aidoo from Airzone.

Episode 133: Start Offering Financing on Every Job Like the Auto Industry

We welcome back Doug Little from Payzerware to take a different look at financing in the HVAC industry and how thinking like the auto industry can help grow your business.

Tech Talk Episode 83 - Wiring and Addressing Errors for Mitsubishi Electric Equipment

We welcome back Ed Fish from Mitsubishi Electric to discuss some of the common errors made when wiring and addressing Mitsubishi Electric equipment.

Tech Talk Episode 82 - Common Application and Installation Errors for Mitsubishi Electric Equipment

We welcome back Ed Fish from Mitsubishi Electric to discuss some of the most common application and installation errors he has seen working with Mitsubishi Electric equipment.

Episode 132: The Value of Learning How to Use Wrightsoft Software

We welcome Alex Meaney from Mean HVAC to discuss the benefits of learning how to use Wrightsoft software and how bringing these calculations in-house can help improve your HVAC business.

Tech Talk Episode 81 - Basic Technician Functions with Mitsubishi Electric

We welcome Ed Fish from Mitsubishi Electric to Torrice Tech Talk to go over basic skills and functions needed for technicians before going to a call involving Mitsubishi Electric equipment.

Episode 131: An Introduction to the SERA Platform & Partnership with JB Warranties

We welcome AJ Jones from SERA and Kevin Thornton from JB Warranties to Torrice Talk to introduce the SERA field service management platform and announce an exclusive partnership between SERA and JB Warranties.

Episode 130: Maintenance Plan Annuity Plans for Technicians

Doug Little from Payzerware is back for part two of our maintenance plan discussion. This time, Doug is discussing the innovative annuity plan to incentivize technicians to sell more maintenance agreements and make money doing it.

Episode 129: Using Maintenance Plans to Predict Forward-Looking Revenue

We welcome Doug Little from Payzerware back to Torrice Talk to discuss how administering a maintenance plan program can help your HVAC company predict forward-looking revenue.

Episode 128: Analyzing HVAC Technology and the Doomsday Clock

Doug Little, President at Payzerware, joins Torrice Talk to discuss why HVAC companies need to be leveraging technology and introduces the "doomsday clock" theory for dealers and how soon your company could be affected by it.

Episode 127 - An Introduction to the TransparenSEE Dashboard

We welcome back Amanda Woolums from the DAC Group to discuss the TransparenSEE dashboard and how dealers can use it to help their review management and local presence.

Episode 126: Introducing the Airzone Aidoo

We welcome Victoria Garcia Massimo, North America Operations Manager at Airzone, to Torrice Talk to introduce dealers to the Aidoo WiFi and the Aidoo Pro controller by discussing the benefits of using the Aidoo platform to integrate your ductless units.

Episode 125: Maximizing Your Digital Advertising During the Busy Season

We welcome back Lorne Sederoff from SearchKings to discuss how shifting your digital strategy during the summer months can help your company maximize your digital advertising spend in the busy season and set you up for success when business slows back down.

Episode 124 - Discussing the NAVAC Tool Line

We welcome back Warren Little from Williston-Allen Associates to discuss the line of refrigeration tools from NAVAC.

Episode 123: Introducing NAVAC Vacuum Pumps

We welcome Warren Little, Regional Sales Manager at Williston-Allen Associates, to Torrice Talk to introduce the line of NAVAC vacuum pumps and explain why they are the premier choice for pumps.

Episode 122 - Breaking Down the 2023 DOE Changes for Residential Equipment

We welcome Chris Hoskeer, Director of Commercial Sales and Vendor Relations at S. G. Torrice, back to Torrice Talk to discuss the changes made by the US Department of Energy for residential HVAC equipment.

Episode 121: Breaking Down the 2023 DOE Changes for Commercial Equipment

We welcome Chris Hoskeer, Director of Commercial Sales and Vendor Relations at S. G. Torrice, to Torrice Talk to break down the efficiency changes made by the US Department of Energy for commercial HVAC equipment and what it means for dealers.

Episode 120 - Introduction to the Flair Puck Pro

We welcome Johnny Anderson from Flair to Torrice Talk to introduce dealers to the Flair Puck Pro integrated control and the key features and benefits to the thermostat.

Tech Talk Episode 80 - Reading System Diagnostic Information

We welcome back Jacob Wright to break down what information can be seen by a dealer in diagnostics and how to read that information to make informed decisions on equipment.

Episode 119 - The Future of Connected Controls & Smart Home

We welcome Carri Norton and Michael Morey from Trane Technologies to discuss the future of connected controls, smart home and the Matter standard.

Tech Talk Episode 79 - Technical Tour of Dealer Remote Configuration

We welcome back Jacob Wright from Trane Technologies to take a tour of the technical aspects of Dealer Remote Configuration and answer some of the common questions technicians have about DRC.

Episode 118 - Learning Dealer Remote Configuration in Dealer Diagnostics

We welcome back Paul Parish from Trane Technologies to educate dealers on the use and benefits of Dealer Remote Control, known as the DRC, while working in Dealer Diagnostics with smart thermostats.

Tech Talk Episode 78 - Installation & Setup Tips & Tricks for Connected Controls

We welcome Thomas Krugler, the Product Performance Specialist for Controls at Trane Technologies, to discuss installation and setup tips for smart thermostats. He also discusses how to work zoning into your connected controls, including his idea for "poor man's zoning" on non-communicating systems.

Episode 117: An Introduction to Smart Thermostats and the Home App

We welcome Michael Morey, the Product Manager for Thermostats at Trane Technologies, to introduce the full line of smart thermostats and the Trane and American Standard Home apps and discuss how this can help dealers.

Tech Talk Episode 77 - Basic Setup of Dealer Diagnostics

We welcome Jacob Wright, the Technical Product Support Engineer for Diagnostics at Trane Technologies, to break down the technical aspects of setting up and using Dealer Diagnostics.

Episode 116: Why Start Selling Connected Controls & Smart Home

We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, to Torrice Talk to discuss what benefits a dealer sees when starting to offer connected controls and smart home for Trane and American Standard Heating & Air Conditioning equipment.

Episode 115 - Introducing the Mitsubishi Electric FS Equipment Line

We welcome Sean Gallagher, Area Sales Manager at Mistubishi Electric, to break down the features and benefits of the FS line of equipment. 

Episode 114 - Using Company Culture in Your Marketing

We welcome back Elaina Wellstead from Change HVAC Marketing to discuss how you can foster a better company culture and use that culture in your marketing efforts.

Episode 113 - Offering Extended Warranties on Mitsubishi Electric Equipment

We welcome Tim Staniels from JB Warranties to Torrice Talk to discuss the benefits of offering extended labor warranties on all your Mitsubishi Electric Heating & Air Conditioning equipment.

Tech Talk Episode 76 - Installation Tips for ERV’s

Ken Gott is back to discuss some of his tips and tricks for installing ERV's in your customers homes.

Episode 112 - The Benefits of Rebranding

We welcome back Elaina Wellstead, President of Change HVAC Marketing, to continue our branding discussion by looking at the benefits that comes from rebranding your HVAC company.

Episode 111 - The Basics of Rebranding

We welcome Elaina Wellstead, President of Change HVAC Marketing, to Torrice Talk to discuss the basics of rebranding your HVAC company and how small changes can take your brand to the next level.

Episode 110 - Updates to the Diamond Contractor Program & Scorecard

We welcome Matt Tilas, Area Sales Manager in New Hampshire and Maine with Mitsubishi Electric Heating & Air Conditioning, to Torrice Talk to discuss changes and updates made in 2022 to the Diamond Contractor program and program scorecard.

Episode 109 - Targeted Hiring Campaigns with SearchKings

We welcome Lorne Sederoff, VP of Training and Channel Development, and Mimi Valentim, Account Executive, from SearchKings to Torrice Talk to discuss targeted hiring campaigns with SearchKings and how these campaigns can benefit your HVAC company.

Tech Talk Episode 75 - Preparing for a Technical Support Call

We welcome back Ken Gott to walk through what information is needed from the field before starting a technical support call with a member of our team.