Episodes

2 days ago
2 days ago
We welcome Bud Sinclair from the S. G. Torrice technical support team to discuss the advantages of the new Symbio system on commercial units, plus the benefits your company will see.

Wednesday Sep 13, 2023
Episode 162: The Essential Budgeting Discussion
Wednesday Sep 13, 2023
Wednesday Sep 13, 2023
We continue our conversations with Weldon Long from Contractor University as we have "the essential budgeting discussion" where we explain why budgeting is not strictly about money anymore.

Thursday Sep 07, 2023
Tech Talk Episode 89: Stock Your Tech Van for Commercial Heating Season
Thursday Sep 07, 2023
Thursday Sep 07, 2023
Bud Sinclair from the S. G. Torrice Technical Support team is back to discuss stocking your technician van for heating season, but this time, he is discussing how to stock a van for commercial HVAC equipment.

Wednesday Sep 06, 2023
Tech Talk Episode 88: Stock Your Tech Van for Residential Heating Season
Wednesday Sep 06, 2023
Wednesday Sep 06, 2023
We welcome Bud Sinclair from the S. G. Torrice Technical Support team to Torrice Tech Talk to discuss the essentials you need in your van for the upcoming heating season.

Wednesday Aug 30, 2023
Episode 161: Set Up Your Books to Create Success
Wednesday Aug 30, 2023
Wednesday Aug 30, 2023
On our 250th episode, we welcome back Weldon Long from Contractor University to continue our monthly business development discussions. This month we discuss how properly setting up your books can help your business thrive and make more money.

Wednesday Aug 16, 2023
Episode 160: Finance Through Inflation
Wednesday Aug 16, 2023
Wednesday Aug 16, 2023
We welcome Doug Little from Payzerware back to Torrice Talk to discuss how you can fight the objections due to inflation by offering different financing options to your potential customers. We also discuss important updates to the Payzerware platform.

Monday Aug 14, 2023
Episode 157: Call Scoring with SearchKings
Monday Aug 14, 2023
Monday Aug 14, 2023
We welcome Lorne Sederoff from SearchKings back to Torrice Talk to discuss the call scoring strategy used by SearchKings to help your company get better quality leads.

Wednesday Aug 09, 2023
Episode 159: Exploring Bluon2.0
Wednesday Aug 09, 2023
Wednesday Aug 09, 2023
We discuss the changes to the Bluon app and introduce Bluon2.0's changes and updates with Mary Grace Thoni from Bluon.

Thursday Aug 03, 2023
Tech Talk Episode 87: Mitsubishi Electric PAA Coil Advanced Settings
Thursday Aug 03, 2023
Thursday Aug 03, 2023
We welcome Sean Gallagher from Mitsubishi Electric back to Torrice Tech Talk to answer listener questions on advanced settings for the PAA coil.

Wednesday Jul 26, 2023
Episode 158: HVAC Operations Crash Course
Wednesday Jul 26, 2023
Wednesday Jul 26, 2023
Running an HVAC business can be hard, but with the tips and tricks Weldon Long from Contractor University shares in our HVAC Operations Crash Course, we can make your day a little easier!

Wednesday Jun 28, 2023
Tech Talk Episode 86: Add a Surge Protector on Every Job
Wednesday Jun 28, 2023
Wednesday Jun 28, 2023
We welcome Sean Gallagher from Mitsubishi Electric to Torrice Tech Talk to discuss why adding surge suppression to each job will benefit your company.

Wednesday Jun 21, 2023
Episode 156: How to Develop an Effective Leadership Strategy
Wednesday Jun 21, 2023
Wednesday Jun 21, 2023
We welcome back Weldon Long as part of a partnership with Contractor University. This episode, we discuss how to develop an effective leadership strategy with Weldon, part of Module 1 of learning on Contractor University.

Thursday Jun 15, 2023
Tech Talk Episode 85: Learning About the LINK & Diagnostics Mobile App
Thursday Jun 15, 2023
Thursday Jun 15, 2023
We welcome Paul Parish from Trane Technologies to Torrice Tech Talk to walk through the Diagnostics Mobile App and the LINK setup assistant for Trane and American Standard LINK-enabled equipment.

Wednesday Jun 14, 2023
Episode 155: Why Sell LINK-Enabled Equipment
Wednesday Jun 14, 2023
Wednesday Jun 14, 2023
We welcome Paul Parish from Trane Technologies back to Torrice Talk to explain why dealers should start offering LINK-enabled equipment to their customers and how to sell LINK to them.

Wednesday Jun 07, 2023
Episode 154: Introducing the Trane & American Standard LINK Platform
Wednesday Jun 07, 2023
Wednesday Jun 07, 2023
We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, to Torrice Talk to introduce the new LINK-enabled equipment and platform and discuss how it can help your company be more efficient.

Thursday Jun 01, 2023
Episode 153: Introducing the Mitsubishi Electric Intelli-HEAT A-Coil
Thursday Jun 01, 2023
Thursday Jun 01, 2023
We welcome back Sean Gallagher from Mitsubishi Electric to introduce the Intelli-HEAT A-Coil, a new innovation from Mitsubishi Electric that will allow contractors to tap into gas furnaces and ducted systems with the efficiencies of Mitsubishi Electric equipment.

Wednesday May 03, 2023
Episode 152: Make Your Company More Attractive for New Hires
Wednesday May 03, 2023
Wednesday May 03, 2023
We welcome Kelly Presgrave, CEO of Work With Your Handz, to Torrice Talk to discuss how to make your company a more attractive place for potential new hires in a competitive hiring market.

Wednesday Apr 26, 2023
Episode 151: Proving the Worth of Attending Trade Shows
Wednesday Apr 26, 2023
Wednesday Apr 26, 2023
We welcome Lucas Ehrbar, Director of Communications & Marketing Partnerships at EGIA, to Torrice Talk to prove the worth of attending or sending your team to HVAC industry trade shows.

Wednesday Apr 19, 2023
Episode 150: Discussing the Relationship Between HARDI & S. G. Torrice
Wednesday Apr 19, 2023
Wednesday Apr 19, 2023
We welcome a special guest to our 150th episode of Torrice Talk as we discuss the relationship between HARDI and S. G. Torrice with HARDI CEO Talbot Gee.

Wednesday Apr 12, 2023
Episode 149: Exploring the Mission of Women in HVACR
Wednesday Apr 12, 2023
Wednesday Apr 12, 2023
We welcome Marcia Christiansen, the President of Women in HVAC/R, to discuss the mission of Women in HVAC/R and what programs they are running to help better the industry.

Wednesday Mar 29, 2023
Episode 148: Updates to JB Warranties Plans for 2023 and Beyond
Wednesday Mar 29, 2023
Wednesday Mar 29, 2023
We welcome Tommy Cue from JB Warranties to Torrice Talk to discuss some of the exciting updates and changes to the JB Warranties offerings for 2023 and beyond.

Wednesday Mar 22, 2023
Episode 147: Using Elite Dealer Benefits for Employee Retention
Wednesday Mar 22, 2023
Wednesday Mar 22, 2023
We welcome Richard Rojo from Trane Technologies to Torrice Talk to discuss how to utilize the benefits from the American Standard Customer Care and Trane Comfort Specialist programs to retain your current employees and add new employees.

Friday Mar 17, 2023
Episode 145: Start Utilizing Media to Help Grow Your Company
Friday Mar 17, 2023
Friday Mar 17, 2023
We welcome Weldon Long to Torrice Talk to discuss the first steps any company can take to start leveraging social media and videos to help your marketing efforts and grow your business.

Friday Mar 17, 2023
Episode 144: The Art of Delegation
Friday Mar 17, 2023
Friday Mar 17, 2023
We welcome James Leichter, founder of Aptora, to Torrice Talk to discuss the art of delegation and how to take the steps to start delegating tasks within your company.

Friday Mar 17, 2023
Episode 146 - Wrapping Up EPIC 2023
Friday Mar 17, 2023
Friday Mar 17, 2023
We wrap up our week at EPIC 2023 by welcoming back Jeff Matulich to discuss the success of the event and reveal where EPIC 2024 will be and how to register.

Thursday Mar 16, 2023
Episode 143: Sounds from the Showroom Floor at EPIC 2023
Thursday Mar 16, 2023
Thursday Mar 16, 2023
We are live from the showroom floor at EPIC 2023 to chat with some of the vendors at the event including Trane Technologies, Bluon, Optimus Financing and more!

Thursday Mar 16, 2023
Thursday Mar 16, 2023
We welcome Drew Cameron and Russ Horrocks from Contractor University and Flow Odyssey to Torrice Talk, live from Caesar's Palace in Las Vegas at EPIC 2023, to discuss how aligning your sales and marketing messaging will lead to greater trust and better results for your business.

Thursday Mar 16, 2023
Episode 141 - Taking Advantage of Your Time at EPIC 2023
Thursday Mar 16, 2023
Thursday Mar 16, 2023
We welcome Jeff Matulich, Vice President of Marketing & Member Services at EGIA, to Torrice Talk live from Caesar's Palace in Las Vegas to discuss how contractors can make the most of their time at EPIC 2023 as the event kicks off.

Wednesday Mar 15, 2023
Episode 140:- Live from Tee Off for the Trades Golf Tournament
Wednesday Mar 15, 2023
Wednesday Mar 15, 2023
We are live at the Angel Park Golf Course in Las Vegas to discuss the Tee Off for the Trades Golf Tournament with members of The EGIA Foundation and Women in HVACR, the two charitable organizations hosting the event, about how this tournament can help spread the word about careers in the HVAC industry.

Wednesday Feb 22, 2023
Episode 139 - FLEXtime – American Standard Home Diagnostics & Link
Wednesday Feb 22, 2023
Wednesday Feb 22, 2023
We welcome Paul Parish, Digital Adoption Manager at Trane Technologies, on to discuss the American Standard LINK systems and talk about the future of diagnostics.

Wednesday Feb 15, 2023
Tech Talk Episode 84 - Utilizing Contractor University to Train your Technicians
Wednesday Feb 15, 2023
Wednesday Feb 15, 2023
We welcome back Jeff Revlett from Contractor University to discuss utilizing the learning paths in Contractor University to help train your technicians in both soft skills and technical skills. Plus, we have a special offer at the end of the episode!

Wednesday Feb 08, 2023
Episode 138: The Health of the HVAC Industry with Contractor University
Wednesday Feb 08, 2023
Wednesday Feb 08, 2023
We welcome Jeff Revlett, GM of Contractor University, to Torrice Talk to discuss the health of the HVAC industry, utilizing Contractor University and more. Plus, we make a show announcement and special offer.

Wednesday Jan 18, 2023
Episode 137: FLEXtime – 2023 DOE Round Table Discussion with Trane Technologies
Wednesday Jan 18, 2023
Wednesday Jan 18, 2023
We welcome Mark Woodruff and Jay Seitz from Trane Technologies to discuss the changes to equipment and ratings that have gone into effect with the new 2023 DOE changes.

Wednesday Jan 11, 2023
Episode 136: FLEXtime - The GE Connect Advantage
Wednesday Jan 11, 2023
Wednesday Jan 11, 2023
We welcome Tim Eaton and Frank Melberg from Emerson Swan to discuss the advantages of selling and installing the GE Connect line of equipment.

Wednesday Dec 14, 2022
Episode 135: FLEXtime – The Bluon Advantage
Wednesday Dec 14, 2022
Wednesday Dec 14, 2022
We welcome Mary Grace Shuster from Bluon to FLEXtime to discuss the advantage of using the Bluon app to stay in contact with S. G. Torrice, for parts lookup, ordering and more.

Wednesday Dec 07, 2022
Episode 134: FLEXtime - The Airzone Aidoo with RST Thermal
Wednesday Dec 07, 2022
Wednesday Dec 07, 2022
We welcome Kevin Bergeron from RST Thermal to our first FLEXtime session to discuss the advantages of offering and installing the Aidoo from Airzone.

Wednesday Nov 09, 2022
Episode 133: Start Offering Financing on Every Job Like the Auto Industry
Wednesday Nov 09, 2022
Wednesday Nov 09, 2022
We welcome back Doug Little from Payzerware to take a different look at financing in the HVAC industry and how thinking like the auto industry can help grow your business.

Thursday Nov 03, 2022
Thursday Nov 03, 2022
We welcome back Ed Fish from Mitsubishi Electric to discuss some of the common errors made when wiring and addressing Mitsubishi Electric equipment.

Thursday Oct 27, 2022
Thursday Oct 27, 2022
We welcome back Ed Fish from Mitsubishi Electric to discuss some of the most common application and installation errors he has seen working with Mitsubishi Electric equipment.

Wednesday Sep 28, 2022
Episode 132: The Value of Learning How to Use Wrightsoft Software
Wednesday Sep 28, 2022
Wednesday Sep 28, 2022
We welcome Alex Meaney from Mean HVAC to discuss the benefits of learning how to use Wrightsoft software and how bringing these calculations in-house can help improve your HVAC business.

Thursday Sep 22, 2022
Tech Talk Episode 81 - Basic Technician Functions with Mitsubishi Electric
Thursday Sep 22, 2022
Thursday Sep 22, 2022
We welcome Ed Fish from Mitsubishi Electric to Torrice Tech Talk to go over basic skills and functions needed for technicians before going to a call involving Mitsubishi Electric equipment.

Wednesday Sep 21, 2022
Episode 131: An Introduction to the SERA Platform & Partnership with JB Warranties
Wednesday Sep 21, 2022
Wednesday Sep 21, 2022
We welcome AJ Jones from SERA and Kevin Thornton from JB Warranties to Torrice Talk to introduce the SERA field service management platform and announce an exclusive partnership between SERA and JB Warranties.

Thursday Sep 15, 2022
Episode 130: Maintenance Plan Annuity Plans for Technicians
Thursday Sep 15, 2022
Thursday Sep 15, 2022
Doug Little from Payzerware is back for part two of our maintenance plan discussion. This time, Doug is discussing the innovative annuity plan to incentivize technicians to sell more maintenance agreements and make money doing it.

Wednesday Sep 14, 2022
Episode 129: Using Maintenance Plans to Predict Forward-Looking Revenue
Wednesday Sep 14, 2022
Wednesday Sep 14, 2022
We welcome Doug Little from Payzerware back to Torrice Talk to discuss how administering a maintenance plan program can help your HVAC company predict forward-looking revenue.

Wednesday Sep 07, 2022
Episode 128: Analyzing HVAC Technology and the Doomsday Clock
Wednesday Sep 07, 2022
Wednesday Sep 07, 2022
Doug Little, President at Payzerware, joins Torrice Talk to discuss why HVAC companies need to be leveraging technology and introduces the "doomsday clock" theory for dealers and how soon your company could be affected by it.

Wednesday Aug 31, 2022
Episode 127 - An Introduction to the TransparenSEE Dashboard
Wednesday Aug 31, 2022
Wednesday Aug 31, 2022
We welcome back Amanda Woolums from the DAC Group to discuss the TransparenSEE dashboard and how dealers can use it to help their review management and local presence.

Wednesday Aug 10, 2022
Episode 126: Introducing the Airzone Aidoo
Wednesday Aug 10, 2022
Wednesday Aug 10, 2022
We welcome Victoria Garcia Massimo, North America Operations Manager at Airzone, to Torrice Talk to introduce dealers to the Aidoo WiFi and the Aidoo Pro controller by discussing the benefits of using the Aidoo platform to integrate your ductless units.

Wednesday Jul 13, 2022
Episode 125: Maximizing Your Digital Advertising During the Busy Season
Wednesday Jul 13, 2022
Wednesday Jul 13, 2022
We welcome back Lorne Sederoff from SearchKings to discuss how shifting your digital strategy during the summer months can help your company maximize your digital advertising spend in the busy season and set you up for success when business slows back down.

Wednesday Jul 06, 2022
Episode 124 - Discussing the NAVAC Tool Line
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
We welcome back Warren Little from Williston-Allen Associates to discuss the line of refrigeration tools from NAVAC.

Wednesday Jun 22, 2022
Episode 123: Introducing NAVAC Vacuum Pumps
Wednesday Jun 22, 2022
Wednesday Jun 22, 2022
We welcome Warren Little, Regional Sales Manager at Williston-Allen Associates, to Torrice Talk to introduce the line of NAVAC vacuum pumps and explain why they are the premier choice for pumps.