Torrice Talk & Torrice Tech Talk

Episode 71 - Discovering Mitsubishi Electric's MLZ Ceiling Cassette Units

We welcome back Chris Morin from Mitsubishi Electric to help provide more information on Mitsubishi Electric's MLZ ceiling cassette series - an innovative one-way ceiling cassette that fits between the studs of homes. We take a deep dive into the full set of features that make this a one-of-a-kind indoor unit for you to sell.

Tech Talk Episode 45 - Setting Up a 3 & 5 Port Branch Box

We bring back Russell Lattime to help walk you through setting up a Branch Box for your Mitsubishi Electric ductless equipment.

Episode 70 - The Importance of Adaptibility in Your Business

We welcome Chris Hunter, Director of Customer Relations at ServiceTitan, to Torrice Talk to discuss the importance of Adaptability in your business and why it is so important to be flexible and adapt to the current market as an HVAC business owner. 

Episode 69: Exploring the Payzerware Platform

We explore Payzerware - a full field management platform for contractors - with Sean Singleton, the Director of Business Development at Payzerware, in this episode of Torrice Talk.

Episode 68: Improve Efficiency with ServiceTitan

We welcome back Carly Armstrong of ServiceTitan to discuss how you can improve efficiency and help your company thrive with ServiceTitan.

Episode 67: Building Trust With Your Customers

We discuss the best ways to build trust with your customers during the uncertain times of the COVID-19 pandemic with Carly Armstrong from ServiceTitan.

Episode 66: Surviving "Corona Chaos"

We welcome back Carly Armstrong of ServiceTitan to discuss how dealers can survive the current "Corona Chaos" and help their company become a better, more efficient company during the current state of the industry.

Episode 65: Leadership During a Crisis Playbook

We discuss effective leadership and go through the "Leadership During a Crisis Playbook" with Carly Armstrong from ServiceTitan on this episode of Torrice Talk.

Episode 64 - Utilizing Your SearchKings Elite Dealer Benefits

We discuss how to utilize your SearchKings benefits package through your American Standard Customer Care or Trane TCS elite dealer programs with Lorne Sederoff from SearchKings.

Episode 63 - Breaking Down the Google Local Services Platform

We welcome Lorne Sederoff, Director of Channel Development at SearchKings, back to discuss the Google Local Services platform and the benefits of being Google Guaranteed and receiving leads through Google Local Services.

Episode 62 - An Introduction to SearchKings

We introduce you to SearchKings, a digital marketing firm with a focus on the HVAC market, and the benefits of working with them to take your digital marketing plan to the next level.

Episode 61 - Examining the Digital HVAC Market & Trends During the COVID-19 Pandemic

We welcome Darryl Margaux, President & Co-Founder of SearchKings, and Lorne Sederoff, Director of Channel Development at SearchKings, to discuss the trends in the digital market for HVAC dealers during the COVID-19 pandemic. They give their expert opinion on how to adjust your digital marketing plan and stay top of mind - and making sure you do not stop advertising despite the current state of the market.

 

Episode 60: Keeping Your Company Relevant Through the COVID-19 Pandemic

We welcome back Elaina Wellstead from EB&L Marketing to discuss the current HVAC market and how to market and keep your company relevant through the corona virus (COVID-19) pandemic.

Tech Talk Episode 44: Converting an R22 System to R410A

We discuss converting an old R22 system to R410A and the correct steps to take with Phil Valpey on this Torrice Tech Talk.

Episode 59: Discussing Nexia Dealer Diagnostics Improvements and Updates

We welcome AJ Jones, the Dealer Development Specialist for Dealer Diagnostics at Nexia, to Torrice Talk to discuss updates and improvements to the Nexia Dealer Diagnostics web platform that will help dealers diagnose any potential problems in systems more easily, faster and with greater data accuracy.

Episode 58 - Innovations in Furnace Specifications & Design

We welcome Kellie Lindenmoyer, the Associate Product Manager for Furnaces at Trane Technologies, and John Bailey, the Furnace Engineering Manager at Trane Technologies, to discuss the future of furnace design as well as innovations in furnace specifications and design.

Episode 57 - Forecasting the HVAC Industry with John Hofmann

We welcome John Hofmann, VP of Independent Distribution for American Standard and Trane, to Torrice talk to discuss an industry forecast. John discusses Trane Technologies, where he sees the HVAC industry evolving in the 2020's and much more!

Episode 56 - Discovering the RenewAire Line of ERV's

We welcome Rich Bialobrzewski from RST Thermal onto Torrice Talk to discuss RenewAire products, centering our discussion around Energy Recovery Ventilators (ERV's).

Episode 55: Using Social Media as an Advertising Platform

We analyze how to properly use social media as an advertising tool by welcoming in both Elaina Wellstead and Jeannie Steinbuch from EB&L marketing. We discuss how to create audiences, what to include in ads and more!

Episode 54 - Key Advantages & Specifications of RunTru Furnaces

We dive into the furnace line for RunTru by Trane, and welcome Kellie Lindenmoyer from Trane to help discuss key features, specs and advantages of the RunTru line of furnaces. Trane and RunTru are trademarks of Trane in the U.S. and other countries.

Episode 53: Key Advantages & Specifications of RunTru Outdoor Units

We take a deep dive into outdoor units for RunTru by Trane by exploring the key advantages and specifications of RunTru's Air Conditioners and Heat Pumps.

Episode 52: Why Choose RunTru by Trane

We continue our discussion on RunTru by Trane by welcoming Patrick Van Deventer back to Torrice Talk. This week, we discuss product features, key benefits of the RunTru product line and the new warranty program.

Episode 51 - Introduction to RunTru by Trane

We introduce you to RunTru by Trane on our latest podcast. To do so, we welcome Patrick Van Deventer from Trane as he introduces the newest value equipment line that is backed by Trane.

Episode 50: The Fundamentals of Great Customer Service (Part 2)

We welcome Patty Gillette from Mitsubishi Electric back for part two of our customer service discussion where we break down the best way to set appointments and close calls with potential customers.

Episode 49: The Fundamentals of Great Customer Service (Part 1)

We explore the fundamentals of great customer service with Patty Gillette, Northeast Channel Marketing Manager for Mitsubishi Electric. In part one, we define a customer and go through the 10 rules to abide by in customer service.

Episode 48: Discovering the Google Local Services Platform with SearchKings

We welcome Lorne Sederoff from SearchKings to Torrice Talk to introduce HVAC dealers to SearchKings and discuss the Google Local Services program and the Google Guarantee program to help dealers get more leads and "spend their money on their own terms, not Google's".

Episode 47: Utilizing the HVAC Pro Blog

We welcome Chris Morin, owner of the HVAC Pro Blog, to Torrice Talk to discuss how HVAC contractors can utilize HVACProBlog.com and the training classes offered by Chris.

Episode 46: Learning About the iWave Air Purification System

We bring Territory Manager Tyler Cleary back to Torrice Talk to discuss the advantages of installing an iWave air purification system on all of your unitary or ductless HVAC jobs. 

Episode 45: Utilizing S. G. Torrice's System Selection Tool

We discuss how to use the System Selection Tool and the benefits it brings to dealers with S. G. Torrice CEO, and founder of the tool, Matt Bedard.

Tech Talk Episode 43 - Introducing the Honeywell RedLink System

Ken Gott is back on Torrice Tech Talk to discuss using the Honeywell RedLink system for operating a 2-stage furnace with a wireless furnace or a heat pump with a wireless sensor.

Episode 44: Social Media 101

We break down all the major social media platforms with Elaina Burdick Wellstead, President of EB&L Marketing, to help dealers get started on the right path for using social media to promote their HVAC company.

Tech Talk Episode 42: The Best of Year 1 - Torrice Tech Talk

We look back at our first year of Torrice Tech Talk on our 1st Anniversary to take you back to some of the best moments.

Episode 43: The Best of Torrice Talk - Year 1

We look back at our first year of Torrice Talk on our 1st Anniversary to take you back to some of the best moments.

Episode 42: Examining the ServiceTitan Platform

We examine the features and services of the ServiceTitan platform to show how it will help your company run more efficiently and lead to more profits. We welcome Garrett Cross from ServiceTitan and John Eccleston of S. G. Torrice to the podcast to explain the platform.

Episode 41: Exploring the S9 & S8 Series Furnaces

Don Garside is back to help dealers explore the key features and benefits of the S9 & S8 Series furnaces for Trane & American Standard.

Tech Talk Episode 41 - Detecting, Repairing & Preventing Refrigeration Leaks

Russell Lattime is back to walk through the proper procedure for testing, repairing and preventing refrigeration leaks within your HVAC system.

Episode 40: Exploring & Understanding the Podium Platform

We bring Director of Sales for Home Services at Podium. Matt Chambers, in to Torrice Talk to discuss the Podium platform and how it can help your company grow and become more convenient for customers to reach.

Tech Talk Episode 40: Correct Electrical Testing in Your HVAC Equipment

Phil Valpey is back to help you ensure you are performing the correct electrical tests in your HVAC equipment.

Tech Talk Episode 39: Post-Install Benefits and Features of the 724 Thermostat

Ken Gott is back on Torrice Tech Talk to discuss the benefits and features of the 724 thermostat for American Standard and Trane.

Episode 39: Zoned Comfort Solutions

We discuss how dealers can mix ducted and ductless Mitsubishi Electric Cooling & Heating equipment in a Zoned Comfort Solution to create a more efficient home with Chris Morin - Area Manager at Mitsubishi Electric.

Tech Talk Episode 38 - The Importance of Continued Technical Training

We discuss the importance of continued technical training and the benefits to you company and technicians with Mark Guenthner on this Torrice Tech Talk.

Episode 38: Ductless in New Construction

We explore using ductless equipment in new construction applications and the advantages it can bring dealers, developers and end users with Roger Willett, New England Regional Sales Manager for Mitsubishi Electric Cooling & Heating.

Tech Talk Episode 37: Advanced Setting on Kumo Cloud & Kumo Station

Ken Gott is back to walk you through setting up the advanced settings on your Mitsubishi Electric Kumo Cloud & Kumo Station connected controls.

Tech Talk Episode 36: The Importance of Heat Load Calculations

We discuss why it is so important to get a heat load calculation - either a Manual J or Manual S - before installing any HVAC job with Mark Guenthner.

Episode 37: The Importance of Retargeting Existing Customers

It is vital to the success of your business to market to your existing customer base and keep those customers engaged. We welcome Dan Bolt of BlueWing and S. G. Torrice Company Territory Manager John Eccleston to Torrice Talk to explain why, and how to do it effectively.

Tech Talk Episode 35: Avoiding Common Kumo Cloud & Kumo Station Mistakes

Ken Gott is back to give technicians a quick refresher course and provide new troubleshooting tips when installing Mitsubishi Electric's Kumo Cloud and/or Kumo Station connected controls.

Episode 36: Exploring the M-Series & P-Series Equipment Lines

Chris Morin, Area Manager for Mitsubishi Electric, joins Torrice Talk to discuss key advantages and features of M-Series and P-Series equipment for Mitsubishi Electric Cooling & Heating.

Tech Talk Episode 34: Testing Thermostatic Expansion Valves

Phil Valpey is back to discuss the temperature and pressure measurements needed to test a thermostatic expansion valve in air conditioners.

Episode 35: The Benefits of Flame-Free Brazing

We talk with Chris Morley of Morley Associates to explore the benefits of flame-free brazing options and the Zoomlock set of tools that can help perform this task.

Episode 34 - The State of Mitsubishi Electric & the Ductless Market

We welcome Steve O'Brien, the Senior Vice President of Residential and Commercial Business at Mitsubishi Electric Trane, to "Torrice Talk" to discuss the state of Mitsubishi Electric, the ductless market and the future of ductless.